冀中能源井礦集團“波(bo)紋鋼”譜(pu)寫新(xin)興產業發展新(xin)篇(pian)章
在(zai)冀中(zhong)能源(yuan)集團邁向全面建設現(xian)代、綠色、高效能源(yuan)健康產業集團的新(xin)征程中(zhong),井礦(kuang)集團積極融(rong)入發(fa)展(zhan)(zhan)全局,找(zhao)準自身(shen)定位,培育壯大新(xin)興產業,打造(zao)轉(zhuan)型(xing)發(fa)展(zhan)(zhan)新(xin)引(yin)擎。今年(nian)上(shang)半(ban)年(nian),新(xin)型(xing)結(jie)構鋼(gang)公司波紋鋼(gang)銷售(shou)實(shi)現(xian)了新(xin)突破,合同銷售(shou)總額達2000余萬元,比去年(nian)全年(nian)增長57%,營(ying)業收入、利潤等(deng)指標再創新(xin)高,展(zhan)(zhan)現(xian)出蓬勃發(fa)展(zhan)(zhan)的良好態(tai)勢,向建黨百年(nian)獻上(shang)了一(yi)份厚禮。
加大(da)推介(jie),向(xiang)外擴容(rong)。今年以來,該公司積極謀(mou)劃(hua)組織波紋(wen)(wen)鋼(gang)(gang)產(chan)(chan)品(pin)推介,召(zhao)開產(chan)(chan)品(pin)代(dai)理(li)(經(jing)銷(xiao)(xiao))商年會(hui)暨波紋(wen)(wen)鋼(gang)(gang)系(xi)列(lie)產(chan)(chan)品(pin)推介會(hui),與各地代(dai)理(li)(經(jing)銷(xiao)(xiao))商簽署了《產(chan)(chan)品(pin)銷(xiao)(xiao)售授權書》,并就(jiu)做好(hao)波紋(wen)(wen)鋼(gang)(gang)系(xi)列(lie)產(chan)(chan)品(pin)的營銷(xiao)(xiao)推廣(guang)進(jin)行了廣(guang)泛深入的業(ye)務交流,形成(cheng)一致意見。同時,加大對各區域經(jing)銷(xiao)(xiao)商技(ji)術(shu)協助力度,協力尋找銷(xiao)(xiao)售增(zeng)點。積極參加波紋(wen)(wen)鋼(gang)(gang)產(chan)(chan)品(pin)在礦山行業(ye)綜合應(ying)用技(ji)術(shu)研討(tao)會(hui),與來自(zi)中(zhong)國冷彎(wan)型鋼(gang)(gang)協會(hui)、中(zhong)國礦業(ye)大學(xue)(xue)、同濟大學(xue)(xue)、上海華夏波紋(wen)(wen)鋼(gang)(gang)研究(jiu)院等(deng)眾多波紋(wen)(wen)鋼(gang)(gang)研究(jiu)應(ying)用領域的知名(ming)專家教授圍繞(rao)波紋(wen)(wen)鋼(gang)(gang)產(chan)(chan)業(ye)項目(mu)的關鍵技(ji)術(shu)、運營管理(li)、效益評價、發(fa)展前景等(deng)進(jin)行深入的學(xue)(xue)習交流研討(tao),增(zeng)進(jin)溝通,尋找商機,共同努力開創波紋(wen)(wen)鋼(gang)(gang)產(chan)(chan)業(ye)發(fa)展新局面。
統籌布局,向內(nei)強核。2月(yue)份(fen),該公司(si)對(dui)2021年營銷(xiao)(xiao)(xiao)(xiao)工(gong)(gong)(gong)作(zuo)整(zheng)體布局進行(xing)調(diao)整(zheng)優化,將(jiang)全(quan)(quan)國市場(chang)(chang)劃(hua)分為(wei)10個區域,明確銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)人員(yuan)全(quan)(quan)權負責自己(ji)所轄區域內的工(gong)(gong)(gong)程信(xin)息(xi)收集、客(ke)戶開(kai)發、維護及管理等工(gong)(gong)(gong)作(zuo),爭取工(gong)(gong)(gong)作(zuo)主(zhu)動(dong),力(li)爭營銷(xiao)(xiao)(xiao)(xiao)突破。科學制定營銷(xiao)(xiao)(xiao)(xiao)方(fang)案,做好(hao)信(xin)息(xi)收集與資(zi)源(yuan)整(zheng)合(he)(he),找準(zhun)市場(chang)(chang)切入點(dian),深挖用戶需(xu)求(qiu),準(zhun)確把握客(ke)戶痛(tong)點(dian)、興(xing)奮點(dian),實現精(jing)準(zhun)營銷(xiao)(xiao)(xiao)(xiao)。完(wan)善(shan)營銷(xiao)(xiao)(xiao)(xiao)獎懲機制,提高營銷(xiao)(xiao)(xiao)(xiao)人員(yuan)主(zhu)動(dong)性(xing),增強(qiang)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)活力(li)。組(zu)織專人持續強(qiang)力(li)跟(gen)進軍民融合(he)(he)、水(shui)肥(fei)一體化項(xiang)目、雨污分流工(gong)(gong)(gong)程、園區排水(shui)工(gong)(gong)(gong)程、道(dao)路改造工(gong)(gong)(gong)程等重(zhong)點(dian)項(xiang)目,重(zhong)點(dian)攻(gong)堅,逐個突破。在做好(hao)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)工(gong)(gong)(gong)作(zuo)的同時,該公司(si)注(zhu)重(zhong)全(quan)(quan)方(fang)位(wei)、多(duo)(duo)角度做好(hao)全(quan)(quan)鏈條(tiao)營銷(xiao)(xiao)(xiao)(xiao)管理。組(zu)織生(sheng)產技(ji)術部門深挖產品細(xi)節,做好(hao)質量品控。明確專人,做好(hao)施工(gong)(gong)(gong)項(xiang)目的技(ji)術指導及問題解決工(gong)(gong)(gong)作(zuo),對(dui)標(biao)同行(xing)業(ye)先進單位(wei),不斷提升設(she)計方(fang)案、售(shou)(shou)后及服務質量競爭力(li),為(wei)銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)工(gong)(gong)(gong)作(zuo)增添了強(qiang)助攻(gong)。隨著B型拼(pin)裝波紋板新疆市場(chang)(chang)第一單、軍民融合(he)(he)項(xiang)目合(he)(he)同、塞(sai)北高標(biao)準(zhun)農田(tian)水(shui)肥(fei)一體化項(xiang)目二期工(gong)(gong)(gong)程銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)合(he)(he)同等的簽訂,市場(chang)(chang)營銷(xiao)(xiao)(xiao)(xiao)多(duo)(duo)點(dian)開(kai)花,合(he)(he)同銷(xiao)(xiao)(xiao)(xiao)售(shou)(shou)總額達(da)2000余萬元,比去(qu)年全(quan)(quan)年增長57%。
科技(ji)創新,賦能發展。該公司瞄準豐富產(chan)(chan)(chan)品(pin)系列及新(xin)材料、新(xin)技術(shu)應(ying)(ying)用(yong)兩個方面,加(jia)強(qiang)(qiang)核(he)心技術(shu)研發和項目攻關(guan),不(bu)(bu)斷拓展(zhan)產(chan)(chan)(chan)品(pin)應(ying)(ying)用(yong)領域。引入國內(nei)第一(yi)(yi)臺(tai)大波(bo)形(xing)、大口徑可移動(dong)式螺旋波(bo)紋管(guan)(guan)機組,大幅擴大了(le)生(sheng)(sheng)產(chan)(chan)(chan)范圍(wei),產(chan)(chan)(chan)品(pin)生(sheng)(sheng)產(chan)(chan)(chan)從車間搬(ban)到了(le)施工(gong)現場,突破了(le)運(yun)輸限制,降低(di)了(le)整體成本;積極研制煤(mei)礦用(yong)瓦斯(si)抽放管(guan)(guan)產(chan)(chan)(chan)品(pin),擴大煤(mei)炭行業綜合應(ying)(ying)用(yong)范圍(wei);大力推(tui)進不(bu)(bu)銹(xiu)鋼(gang)儲水(shui)罐、移動(dong)管(guan)(guan)屋等(deng)新(xin)產(chan)(chan)(chan)品(pin)的(de)開發,進一(yi)(yi)步拓展(zhan)軍民(min)融合和民(min)用(yong)市場覆(fu)蓋(gai)面,增(zeng)加(jia)產(chan)(chan)(chan)品(pin)競(jing)爭(zheng)力;堅定(ding)不(bu)(bu)移地進行耐候(hou)鋼(gang)和不(bu)(bu)銹(xiu)鋼(gang)在波(bo)紋鋼(gang)管(guan)(guan)的(de)研發應(ying)(ying)用(yong),與相(xiang)關(guan)科研單位生(sheng)(sheng)產(chan)(chan)(chan)廠家,加(jia)強(qiang)(qiang)溝通,緊密合作,通過聯合研發、工(gong)程示范等(deng)途(tu)徑加(jia)快產(chan)(chan)(chan)品(pin)的(de)試制,完善相(xiang)關(guan)標準和檢測報告……。一(yi)(yi)系列先行先試的(de)創新(xin)舉措,為未來贏得更加(jia)廣闊的(de)市場奠定(ding)了(le)堅實的(de)基礎(chu)。
在探索實(shi)踐中(zhong)開發(fa)研制新(xin)(xin)(xin)產(chan)品(pin),拓展(zhan)應用新(xin)(xin)(xin)領域;在解決困難(nan)問題中(zhong),堅定(ding)產(chan)業(ye)(ye)自信(xin),增強發(fa)展(zhan)定(ding)力。現在的波(bo)(bo)紋鋼產(chan)業(ye)(ye)已(yi)形(xing)成拼裝板、螺旋波(bo)(bo)紋管(guan)、瓦斯抽放管(guan)3大產(chan)品(pin)序(xu)列及11個產(chan)品(pin)種類,產(chan)業(ye)(ye)規(gui)模效益、發(fa)展(zhan)前景正在從點(dian)的突(tu)破邁向(xiang)系統能力提升。面向(xiang)“十四五”,新(xin)(xin)(xin)型結構(gou)鋼將(jiang)深入貫(guan)徹新(xin)(xin)(xin)發(fa)展(zhan)理念(nian),加快構(gou)建新(xin)(xin)(xin)發(fa)展(zhan)格局(ju),打造具有國(guo)際先進水平、國(guo)內生(sheng)產(chan)規(gui)模最大的波(bo)(bo)紋鋼綜合(he)應用企業(ye)(ye),推動高質量發(fa)展(zhan)邁出更大步伐。
(井礦集團新型結構鋼公司 李艮花)